The era of LED creative display has arrived

In today's world, the widespread use of conventional LED displays in daily life has inevitably led to aesthetic fatigue among the public. In this personalized era of rapid information flow, users are eagerly seeking innovation and highlights. Furthermore, as conventional LED display products tend to be homogenized, the intensifying cut-throat competition has compelled some display application manufacturers to seek new breakthroughs and racking their brains to develop creative new products. Additionally, given the uniqueness of industries, venues, and display materials, higher requirements are being placed on common display methods, forms, and shapes. This is an updating process where superior products survive and inferior ones are eliminated, and it is also an inevitable result of industry development.

Based on the current development trend, the demand for creative displays in fields such as commerce, advertising, and entertainment is increasing year by year. For instance, venues with cultural significance like museums and science museums, commercial complexes, architectural landmarks, bars, and amusement products require creative display methods to enhance the on-site effect and visual experience. Moreover, through the application and performance requirements of different venues, targeted creative ideas are needed in terms of appearance design, presentation form, and software. In recent years, the industry has witnessed numerous breathtaking classic cases of creative LED displays, leaving a profound impression on us and even making us proud. This visual experience presented in the form of information media features more flexible interactive capabilities, displaying different content information according to different needs, making a comprehensive breakthrough and satisfying users' pursuit of timeliness, comprehensiveness, and dissemination of information.

Technological progress is an inevitable trend of development, with a proliferation of high-tech "black technologies" emerging

As a high-tech product, LED displays leverage technological advancements as their primary profit driver and product highlight. When LED displays first emerged, they were limited by outdated technology, offering only basic display information and image functions. However, with technological advancements, particularly in manufacturing processes, product customization, and enhancements in LED display control systems, LED displays have undergone significant breakthroughs and developments, both in terms of appearance and content. For instance, the advent of irregular-shaped LED displays has shattered the traditional belief that large-screen splicing systems can only be assembled into rectangular shapes. They can be freely assembled into various irregular shapes to display more creative content. This not only captures the audience's attention in a timely manner but also expands the application scope of LED display splicing.

In addition, the past year of 2016 has been dubbed as the "first year of VR", and this title is certainly not groundless. It is a widely recognized viewpoint among professionals in the global technology industry. The popularity of VR/AR has further accelerated the multi-dimensional application of LED display technology. Many industry veterans have also expressed their interest in VR and AR, and they have already been making technical preparations for such technologies. When the technical preparations reach a certain level and become more practical, such as when they can truly solve practical problems for users, they will be mass produced and widely marketed. "Smart interaction" is also a mainstream term nowadays, and VR and AR technologies will enable "human-screen interaction". For the development of the industry, this is not only a challenge but also an opportunity. In addition, the emergence of naked-eye 3D technology has greatly enriched, or rather changed, the earlier forms of LED displays. Holographic projection technology has now been applied to various fields in daily life. It can not only generate three-dimensional aerial illusions but also enable the illusion to interact with performers, completing performances together and producing stunning performance effects. It is also highly likely to become an important segment of LED creative displays.

Demand and market complement each other, returning to the pattern of "fulfilling every request"

With the increasing daily use of LED displays, the prices of conventional display products are gradually declining. Competition within the industry is becoming increasingly prominent, and price wars are occurring frequently, continuously squeezing corporate profits. On the one hand, such changes have brought significant impacts to the conventional LED display market, which has relatively low entry barriers. Price wars and homogenization competition have almost become the norm in the current market environment. On the other hand, after so many years of development in the LED display industry, there is a severe excess capacity of some mid-to-low-end products, further exacerbating the market competition environment. Enterprises are struggling in the brutal market competition. It is precisely the worsening market competition that has prompted many LED display manufacturers to play the game of product differentiation. Only by starting with differentiation can they win market competitiveness and seize market opportunities.

Of course, from the perspective of consumers and the general public, traditional LED displays are square and mostly rectangular in shape, lacking novelty in appearance. The public seems to have developed severe aesthetic fatigue towards this type of display. This is clearly not compatible with the current era of high informationization and digitalization. However, LED displays, especially outdoor large-screen LED displays, play a crucial role in information dissemination and display functions. Therefore, how to stand out from the "crowd" and become an industry leader to attract the public's attention has become an unstoppable development mission for LED display companies. Consequently, the market development of creative displays has emerged. More commercial display occasions and industry designers are also beginning to incorporate creative displays into their design concepts, which will drive LED displays into broader and higher-end market applications.

Creativity reveals a vast market, and the industry accelerates its planning for new blue ocean markets

It is reported that American advertising master Leo Burnett once said, "I firmly believe that extraordinary creative works have always been the axis of a successful agency's forward momentum—they were, are, and will continue to be." Creativity is not only an inevitable product of technological advancement but also perfectly meets the needs of the current era. Nowadays, more and more companies are focusing on the field of creative displays, and there are numerous enterprises that have made achievements in the industry. For example, Epitope's LED transparent screen shines brilliantly at major celebrity concerts, Mingxingguang's indoor cloud-shaped screen makes its debut, Kangshuo's creative spherical screen breaks traditional form changes, and Aureda's Sina Eye-shaped LED transparent screen project is breathtaking. It can be seen that companies are already "expanding their territories" in various fields, which, on another level, also means that the creative display market holds immense business opportunities.

Moreover, according to relevant research data, by 2020, the added value of China's strategic emerging industries will account for 15% of GDP, up from 8% in 2015. The digital creative industry will become one of the five new pillar industries with a production value of 10 trillion yuan. Faced with such a huge market, creative display, as an important part of its dissemination, will also usher in more rapid development in the future. Compared to traditional conventional displays, creative display is still a relatively "niche" market at present. However, with the increasingly perfect industrial policies in the industry, the domestic digital creative industry will also usher in a vast market space.

With the development of the LED display industry, the competition among major enterprises seems to have moved far beyond just products and markets. Instead, there is a greater focus on the accumulation of intangible assets such as program optimization, coordination between upstream and downstream industries, service upgrades, and corporate brand building. These are also indispensable and important components that need to be continuously enhanced in the competition. Therefore, the development of niche markets is an inevitable trend, and creative displays will undoubtedly open up another blue ocean market.